Done in collaboration with Tamara Harutyunyan and Daria Ragimova
2059 is the year which marks beauty’s evolution passed the threshold of perfection. Our mission is to rebrand imperfection as the new standard of beauty. PERFUKD is a brand of products that proposes a new form of aesthetics in the age of radical change within the beauty industry. The desire to be “flawless” is now considered not only “boring” but represents a lack of self-esteem.
In a world where perfection has become the new ordinary and the majority of the population suffers from a condition known as “Blank” characterized by alopecia universalis and increased synthesis of collagen and gialuronic acid resulting in faultless skin, PERFUKD is the only line of FDA approed products that produce various temporary changes in skin pigmentation, elasticity, and texture.
In the post-human era where people are addicted to virtual reality, renting neutral bodies, merging with symbiotes, emotionally detached, and consuming synthetic food, our mission is to bring humanism back, and return to the origin of what makes us all human: our imperfections.
the initial product launch of PERFUKD featured starter kits of three products. Each kit contained a bottle of product along with application tools.
Designed for the year 2059, the ‘industrial chic’ set is split into three parts. The store front which features a display of product boxes. In the center, the lab which features our lab grown human hides, faces, and parts used for product testing and development. Lastly the experience which features our PERFUKD Influencer Machine designed to give users the ability to visually try on our products modeled by our six digital influencers.
A commentary on beauty standards, the intent with the material selection and overall sleek presentation is to display objects that would be considered ugly or grotestque by today’s standards as prized and desireable.
Every brand needs representatives, the following designs are for Perfukd’s digital influencers, modeling the following products: Stretch-mark, Hair, Vitiligo, Birthmark, Dermatographia, and Wrinkles
Digital renderings of product bottle prototypes of the following products: hair and vitiligo.